Outerwear 2011

As part of an ongoing partnership with Nike 6.0 for their seasonal lookbooks, we guided the look, feel and content management of the Nike 6.0 Outerwear site.

Nike wanted their collection to look as innovative as the products within it, without using Flash or cluttering the interface. We crafted an innovative lookbook with seamless transitions, multiple media sources and a shareable product-centric navigation.

WEBSITE

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TRAILER

Producers

Casey Castro

Designers

JD Hooge, Tim Kviz

Developers

Jared Moran, Nichole Barrett

Disciplines

  • Digital Strategy
  • Interaction Design
  • Art Direction
  • Motion Design
  • Development
  • Production

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