Game Day

To welcome the arrival of one of the biggest days in sports, we created "Game Day", in partnership with Google, to speak directly with football fans around the world about the many helpful features of Google Search.

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We concepted, designed and wrote this digital playbook so that fans could have a better game day experience using Google Search's smart results. We started with pre-game prep and finding recipes for those crucial snacks, then suggested using Google+ Circles to tune into the latest commentary from top pundits. For game time, we gave tips on how to access the score, preview the halftime show or see a rundown of the top commercials with YouTube AdBlitz. After the game, we pointed visitors to live post-game analysis via a Hangout with CNBC reporter Darren Rovell.

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"Game Day" was linked off of the homepage of Google.com. This and press coverage from CNN and Mashable (among other outlets) drove high traffic numbers.

Writer

Zech Bard

Producers

Sarah Buchanan

Designers

Shawn Petersen, Martin Linde, Sage Brown

Disciplines

  • - Interaction Design
  • - Art Direction
  • - Copywriting
  • - Illustration
  • - Production

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