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Thank you, FWA

Last month we revealed some of our most innovative digital work to date, “The Build”. This monumental labor of love was well received across the web, racking up more than 50,000 views in a month. If you haven’t yet explored it, do so here.

We don’t chase awards, but sometimes they find us and we’re honored when they do. “The Build” was recently awarded the FWA Site of the Day and the Cutting Edge Project of the Week. It’s exciting for us to see our hard work recognized and shared with the world.

If you're interested in learning more, take a look behind the scenes at how “The Build” was made.


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Google I/O 2013: Inside “Map Dive”

We're super excited to be demo-ing our Map Dive installation in the Geo Sandbox at Google I/O 2013 today. Lots of people at the conference have been asking about the APIs and technology behind the experience, so our Technical Lead on the project, Ben Purdy, put together the following overview.


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“The Build” Interviews: Martin Linde

Creative Director of “The Build”, Martin Linde, continues with the second of our 3 part interview series. Martin discusses everything from falling in love with interactive in school, to making sure the “The Build” didn't go overboard with interactivity. Executive Creative Director/Agency Partner JD Hooge finishes off the interview series next week.


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New Work: Google “Here's to the Moms”

During the month of May, countries all over the world dedicate a day to moms and each country celebrates moms in a unique way. Did you know that in France it’s tradition for them to make their moms pasta necklaces? And in Germany, they give their moms pralines and perfume? So, when we were challenged by Google to create a Mother’s Day site that showcases how Google makes Mother’s Day special for moms all around the globe, we had to find the one thing that most countries associated with Mother’s Day. The answer: flowers. Our designers executed this by creating Googley tulips and then making them bloom to punctuate the product callouts.

“This is the fifth One Google site I have worked on and every time the process on our end has gotten smoother, thanks to our team. We have incorporated learnings from the previous sites to continually develop sites that exceed our client expectations.”
— Bethany L., Senior Producer at Instrument

Check out the site and join in on the fun by sending a special shout out to your mom on Google+ or Twitter with #HeresToTheMoms.


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Sneak Peek: Map Diving at I/O

Update: Missed the live demo of ‘Map Diving’? That’s okay, you can watch the entire session below.

The Verge: No parachute required: Google develops skydiving simulator ‘Map Diving’
Engadget: Instrument's Map Diving for Chrome: like a Google I/O keynote, minus Sergey

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For this year’s Google I/O developer conference, the Geo team will be showcasing the best of Google Maps.

Tomorrow on Google Developers Live, you can get an early demo of the “Map Diving” installation we’re creating for Google I/O. Our team will walk you through how we built it using multiple instances of Chrome mashed up with the Google Maps Javascript API v3, Web GL, 3D CSS, web sockets and node.js.

Maps Live: Skydiving at I/O with the Google Maps API and Chrome
May 9, 2013
10AM-10:30AM PST

Going to I/O? Learn more about the Google Maps events you can take part in on the Geo Developers blog.


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“The Build” Interviews: Truen Pence

Filmmaker/Director Truen Pence kicks off our 3 part interview series with the visionaries of “The Build” film and gives us some insight into the Media Labs team here. Also, stay tuned for the next interviews from Creative Director Martin Linde and Executive Creative Director/Agency Partner JD Hooge.


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Blitzkeg Client: Oregon Tails

Oregon Tails is the best local dog walking service, specializing in off-leash adventures and training. Dogs receive well-rounded care that is more than just exercise and includes behavior and social training that keeps their mind happy too. Our Blitzkeg challenge was to embody Oregon Tails’ passion and expertise through brand identity and digital tools that would help grow their business.


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Blitzkeg Client: Free Geek

Free Geek is the coolest bunch of techies we know. They refurbish technology to provide computers, education, and job skills in exchange for community service. They’re also one of the community businesses we focused on during the Instrument Blitzkeg. Free Geek came to us needing an updated website and brand package, as well as increased community awareness. Challenge accepted.


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Blitzkeg Client: Green Bean Books

The Instrument Blitzkeg wasn’t just an excuse to mix up our daily routines. We wanted to spend time working with community businesses. The first of our three clients was Green Bean Books, a children's bookstore in the Alberta Arts District of Portland. They asked us to help them create a stronger online presence and expose their one-of-a-kind style.


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New Work: Google Green Nature’s Engineers

Today is Earth Day, and to help celebrate with Google, we launched a new site for their Green division called “Nature's Engineers.” It's a showcase of six creatures and the remarkable ways they contribute to our environment.

Thanks to imagery from National Geographic, we were able to uncover the hidden worlds of animals, like the Bower Bird, which reuses discarded materials to decorate its house, and the Remora Fish, which travels the ocean by attaching itself to other creatures. We used these examples to talk about ways people can adopt the same habits and treat the earth better.

Visit the site.


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